A new study analyzing over a million posts linked to online petitions found that while moral outrage boosts a post's virality, it doesn't significantly increase petition signatures. Emotional and morally charged content spreads widely on platforms like X (formerly Twitter), but fails to translate into real-world collective actions.
A new study analyzing over a million posts linked to online petitions found that while moral outrage boosts a post's virality, it doesn't significantly increase petition signatures. Emotional and morally charged content spreads widely on platforms like X (formerly Twitter), but fails to translate into real-world collective actions.
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